Emma White - Media Bio

Emma White is an accomplished jeweller, designer, teacher and storyteller.  

Media experience

Emma first appeared on your TV screens as a competitor on BBC2, on ‘All That Glitters’ (series 2), a competition/talent show for jewellers, hosted by comedian Katherine Ryan. Emma appeared in every episode, reaching the finals and despite winning both challenges in the final of the competition, narrowly missed out on being crowned ‘Britain’s Next Jewellery Star’.

After being placed on the top podium in ‘The Bestseller Challenge’ with her ‘Ribbon of Life Engagement Ring’, Emma also went on to win ‘The Bespoke Challenge’ where she was chosen by celebrity client, BBC’s Strictly Come Dancing’s Head Judge, Shirley Ballas. Emma’s winning necklace design ‘The Raunchy Rumba Necklace’ was worn on Strictly in December 2021. A career highlight and a proud moment for Emma.

Emma has also appeared on BBC Breakfast with Charlie Stayt and Naga Munchetty, BBC Look North with Amy Garcia and has popped up on BBC Radio Leeds several times on the Gayle Lofthouse show and more recently on the Andrew Edwards show.

Emma co hosted a podcast with fellow All That Glitters competitor David J Lilly ‘Little Gems on Jewellery and Life’ documenting their journey through the All That Glitters experience before handing the reins over to David on episode 17, who now co hosts with Angela Benjamin.

Emma has appeared as a guest on the 'Jewellers Academy podcast' with Jessica Rose and also on 'The Divorce Social', with Samantha Baines.

She also writes for The Modern Jeweller magazine, both as a columnist of their business problem page, and as a contributor and was the cover girl for the first edition! Emma is writing a 6 part journal about her All That Glitters experience called 'Your time starts now!' She has recently been featured in The Yorkshire Post Magazine's 'My Yorkshire' and written for the business pages. Emma was also featured in the Yorkshire Business woman magazine in a featiure titled 'Emma's Glittering Career'.

Professional experience

Emma has 23 years experience as a professional jeweller and 20 as a teacher of traditional jewellery workshop skills  

Emma is still ‘at the bench’ every day, designing her own collections and working on bespoke pieces for clients.

A champion of contemporary jewellers, Emma has created a hub of creativity in her online store, www.thejewellerymakers.co.uk. There she promotes, showcases and sells the work of 12 designer makers.

The makers benefit from a package of support that includes professional photography, promotion via SEO, email, social media and printed promotional materials. Emma is on hand for advice and mentoring on a variety of subjects, tailored to the individual, which may include pricing, designing, working processes or efficient systems in the workshop. 

The Jewellery Makers is a valuable community of mutual support and shared expertise that is key to the success of the online platform as a whole. Emma is committed to community over competition and passionate about professional development for jewellers at all stages of their career.


Originally from Kinross, a small market town in the East of Scotland, Emma is now an honorary Yorkshire woman, based in the historic hub of creativity that is Sunny Bank Mills in Farsley, West Leeds. There she has a teaching space, a messy bench and a stunning showroom where clients can see the Emma White jewellery collections for themselves and meet with Emma to discuss bespoke work.


Emma is a natural storyteller, she is articulate, witty and empathetic. A people person at her core, Emma is passionate and energetic, and everything that she does is inspired by the people around her and the stories that they tell. Emma stands out from the crowd because of her emotive and personal approach to designing jewellery, it's more than just metal and gemstones, it's jewellery with heart and soul.

A mum of three and step mum of three more, she can tell you a story on a variety of topics around motherhood, step parenting and family issues, to design, fashion and food. She can talk, write, draw and paint (competently) play the piano (badly), sing (reasonably) and dance (with more gusto than talent).

Mostly she enjoys life with a laugh and a smile and since reinvigorating her own creativity through the All That Glitters journey, is enjoying a new found confidence in her own talents at the jewellery bench and beyond.

Please contact Emma at info@thejewellerymakers.co.uk with any media requests.